Why is 7 the magic number?

In 1956, cognitive psychologist George A. Miller of Harvard University’s Department of Psychology published a paper in the journal Psychological Review. Its title? “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information.

I won’t go into depth into the content of the paper, although it is apparently one of the most highly cited papers in psychology. Suffice it to say that it suggests that the number of objects an average human can hold in short-term memory is “7 ± 2”. The so-called “Miller’s Law” tells us that humans can only process a finite amount of information (7 ± 2). If we overload people with more information than they can process, it will lead to cognitive overload and distraction.

I came across this article when I started my first communication consultancy, and it made me curious because, wearing my oral storytelling hat (I wear many hats), we talk about the magic number being three because so many elements in storytelling come in threes.

Is three the “real” magic number?

Consider: stories typically have a three-act structure (start, middle, end), often deal with past, present and future, and many fairy and folktales in the Western tradition have three repeated actions or character types – three sons, three princesses, three attempts to solve a problem. In writing and persuasive speaking, the “tricolon” rhetoric device creates powerful patterns that are memorable, engaging and influential.

I use both the “magical number seven” and the equally magical “number three” in my communication work and in my training. And yes, there are other “magical numbers” that I will ignore intentionally for now.

Who cares about magical numbers, and what do they have to do with Whitbys.org?

When I first started collecting interesting links, someone asked if I could share them. But I was finding so many! So I created a little newsletter called “7, plus or minus 2”. This continues to exist as a low-tech newsletter and a Substack.

In it, I share seven interesting “things” from my weekly wide-ranging reading and research. Plus or minus two. Weekly(ish).

You can sign up for the low-tech newsletter here, or for the Substack here.

Could African honeybees help to reduce tension between farmers and elephants loved by tourists?

The Elephants and Bees Project is an innovative study conducted by Save the Elephants that uses an in-depth understanding of elephant behaviour to reduce damage from crop-raiding elephants using their instinctive avoidance of African honey bees. The project explores the use of novel Beehive Fences as a natural elephant deterrent. The first project used the first design of a beehive fence using beautiful, traditional but old, log beehives. Two other projects followed and results show that crop-raiding of elephants has been successfully reduced in the beehive fence protected farms, plus an “Elephant-friend Honey” has resulted in social and economic books in poverty-stricken rural communities.

The Guardian has a wonderful gallery of images from the project, and you can read about the full study:  “Impact of Drought and Development on the Effectiveness of Beehive Fences as Elephant Deterrents Over Nine Years in Kenya” (Conservation Science and Practice).

 

 

Does Space Need Environmentalists?

As humans “boldly go” (can’t beat a bit of Star Trek) space-wards to mine, settle and explore, Nathaniel Scharping asks whether we need a preemptive anti-mining campaign to protect our solar system from rampant exploitation before it is too late.

“As with national parks on Earth, planetary parks would prohibit mining or development, preserving the wilderness character of special places. We might even have a Planetary Park Service staffed by spacefaring nations.”
— Charles Cockell, Astrobiologist

Starlings on the street wires

Maria Popova’s wonder-filled exploration of birds and ornithological books during a time of uncertainty made my heart a bit lighter. She turned this into a card deck called, “An Almanac of Birds: 100 Divinations for Uncertain Days”. I’m inspired to try a related card-creation project, but what?

“Birds I already knew and loved called out to me first: the bowerbird, the nightingale, the osprey. Then I began discovering strange and wondrous creatures I had never seen: the fierce frigate, the tender linnet, the Dr. Seussian snake-bird.”
— Maria Popova

An Almanac of Birds: 100 Divinations for Uncertain Days. Copyright Maria Popova.

Playing with AI: Notes from #FacLab009

I run a regular gathering for facilitators to try out new tools, share knowledge and use our combined views of the world to help each other learn, grow and thrive. In February, a small group came together and I shared what I’ve learned, and they offered some reflections on AI and the future of facilitation.

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Windows 3.x Games Software Library on the Internet Archive

I am a huge fan of the Internet Archive and their mission to be a non-profit library of millions of free texts, movies, software, music, websites, and more. Today on my internet travels, I discovered that they have a collection of Shareware programs for the Windows 3.0/3.1/3.1.1 systems of the early 1990s, many of which are actually PLAYABLE using an emulator, directly on Internet Archive.

My favourites that still stick in my mind:

  • Solitaire: I don’t want to think about how many hours I spent playing this.
  • Minesweeper: Minesweeper is a puzzle game in which the player is presented with a board filled with mines, without knowing what fields they occupy.
  • Super Mario Brothers: I fear that I still play this on an old Nintendo DS Lite…
  • Bricks: a single player, single screen, breakout clone with no sound, no scoring, and no special features. The player has three lives with which to clear the bricks on the screen.
  • SimCity: funnily, I never managed to get into the subsequent editions.
  • Mahjong: I think that I may have been inspired to try this after reading The Adventures of Tintin, once upon a time…

Windows 3.x Games Software Library on the Internet Archive