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Professional sustainability communications & training | Image of a forest meeting a river

Clear and authentic sustainability communication

You’re on a journey to shift to a more sustainable way of working.

We’re a collective of sustainability communication professionals, here to help you talk about your sustainability vision, actions and journey – without greenwashing.

Helping businesses talk about their sustainability journey

Let’s face it: sustainability, climate action and the circular economy aren’t going away.

As a business, you not only need to shift to a more sustainable business model to meet EU, national and international regulations. You also need to be able to communicate your vision, actions and journey to a wide variety of stakeholders.

That’s where Whitby’s can help.

We stay ahead of ever-evolving regulations, including the Corporate Sustainability Reporting Directive (CSRD), the EU Green Claims initiative, and evolving regulations related to waste and the circular economy. That means that we can help you create a content and communication strategy that gets your sustainability messages across clearly and authentically.

Our collaborative, flexible and scalable approach that allows you to pick and choose what works for your organisation. Our primary focus is writing and content creation for sustainability communication, and thanks to our in-house creative team and network of trusted partners, we can provide an end-to-end content service to make sure that your sustainable communication hits the mark.

Sustainability communication services

Strategy

Align your sustainability communication with your vision and business objectives.

Content

Original content, fact-checking, editing and translation to help you share your sustainability messages.

Creative

Make your sustainability communication shine with our end-to-end content service.

Strategy

You have a vision, but you’re finding it difficult to put that vision into the right words.

We can help you think more strategically about what you want to say, to whom, and how best to say it, aligning your vision, business goals and communication.

Whether you want to have a strategy call, where we take you through our tried and tested process to get to the heart of what you want to do, or you want to take your team through a strategic communication and content planning workshop, we have all the tools to help you get from where you are now to where you want to be.

Curious?

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Content

Words matter. What you say, how you say it, and where you say it can help you position your business’s sustainability vision and actions and communicate purpose and passion.

We’re on hand to help you with all your content needs, from conducting research and writing original content to fact-checking in-house content, and copy editing and proofing to translating material into other languages.

Here are some of the types of content we can help you research, write, edit or translate:

Long-form content

(1000+ words)

For example:

  • White papers
  • ESG & CSR reports
  • Impact reports
  • Annual reports
  • Case studies
  • Proposals
  • Catalogues & brochures
  • Training material
  • On-boarding guides

Benefits: Dive deep, offer more value to readers, showcase knowledge and results, and benefit from increased visibility thanks to better SEO.

Short-form content

(up to 1000 words)

For example:

  • Blog posts
  • Social media posts
  • Short articles & updates
  • Guidelines & “how-tos”
  • Newsletters
  • Emails
  • Product descriptions
  • Q&As
  • “Slide-uments”

Benefits: Quick and to the point, capture short attention spans, reinforce values and identity, just ONE message, part of your communication mix.

Other content

(wordcount varies)

For example:

  • Speech writing
  • Social media profiles
  • Biographies
  • Website content & SEO
  • Advetising & marketing copy
  • Video scripts
  • Visual and digital storytelling

Benefits: Get your message across in the right way, based on your objectives, the channel and your audience expectations.

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Creative

Your content might be compelling, but if your audience can’t find it, can’t access it, or finds it difficult to read, watch or consume, then you’ve wasted your time.

If you have an internal creative team who can make sure that your content is designed and shared in the right way, fantastic.

If not, ask us about our end-to-end content service. Our in-house team is on hand to help with a variety of creative services including:

  • Artwork and design
  • Websites, SEO and digital
  • Social media
  • Multi-media creations, including podcasts, videos and digital stories
  • Scripting and voice-overs
  • Branding and identity

For large-scale projects or when additional creative talent is needed, we draw on our network of trusted partners, which includes PR experts, broadcasters, videographers, photographers and more.

Want to know more?

The businesses and brands we’ve supported over the years

We’ve been around since 2005, and we are lucky enough to have built up strong relationships with many of our clients over the years, many of whom have said nice things about our work and our approach.

Suzanne ranks in the top 3% of experts that I have ever met. She is smart, sharp, professional, insightful and delivers great results. I have worked with her as a colleague and on my own business projects. She understands all aspects of and is one of the first people I seek to consult and involve in all my projects. She is outstanding. If you get a chance to work with her, then do.

Rasheed Ogunlaru

Coach, speaker and author

How we work

01

It all starts with a conversation:

We need to be confident that we can help you and that our values align. We want you to feel the same about us.

02

Understanding what you need:

We’ll take time to understand what you need, why you need it, and when you need it.

03

A clear proposal:

If we are confident that we can help you, we’ll provide you with a detailed proposal outlining our approach, timelines and costs. 

04

Doing the work:

If you accept our proposal, we’ll get to work. Often this will involve research and interviews followed by writing, although the precise nature of the work we do will depend on what you need and will be outlined in the proposal.

05

Ongoing communication:

We’ll send you regular updates, respond quickly to queries, and if we have questions or concerns, we’ll raise them promptly. We hope that you’ll do the same.

06

Reviews and revisions:

We’ll send you our completed work for reviews and revisions (if appropriate) as agreed in our proposal.

07

Finalising the deliverables:

In the case of writing, this is typically the final editing and proofing. In the case of creative, this may involve applying final update.

08

Sign off and delivery:

We’ll ask for your stamp of approval and send over all agreed deliverables (content, creative, translations, etc.).

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