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Professional sustainability communications & training | Image of a sign on wall saying Think Outside the Box, above a pot plant on a yellow stool

Who or what is Whitby’s?

Whitby’s Sustainability Communication is a collective of communication professionals committed to helping businesses and organisations on their journey to create hopeful, sustainable and thriving futures.

We’ve been around since 2005, offering content and creative sustainability communication services for clients of all shapes and sizes, across a range of sectors.

About us

We offer:

  • A broad and deep knowledge of all aspects of communication, with 25+ years of international experience.
  • Practical experience in sustainability communication, prompting sustainable thinking and behaviour change and encouraging action.
  • A trusted and talented network of partners—from strategists and designers to writers and sustainability professionals— to make the magic happen.

Who we help:

We work exclusively with businesses and organisations that are shifting to more sustainable ways of working and who want to talk about their sustainability vision, actions and journey.

We believe that:

  • Together, it’s possible to co-create hopeful, sustainable futures.
  • Clear, authentic communication can change hearts and minds and inspire action.
  • We all have a role to play in building a better world.

Our origins

Suzanne Whitby is the eponymous driving force behind Whitby’s. A native of South Africa and long time resident of Innsbruck, she offers nearly 20 years of communication experience and insights. Her deep and broad  communication expertise spans strategic, content, creative, interpersonal, intercultural, science and sustainability communication.

Suzanne started Whitby’s in 2005 and as early as 2012, began working on sustainability communication for purpose-led organisations like the World Bank and Greener Museums. 

Today, Whitby’s sole focus is to help businesses, organisations and individuals communicate clearly about their sustainability vision and activities.

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Suzanne teaches science communication skills at the University of Innsbruck and at science communication training company, SciComm Success. She is convinced that humans have the potential to create hopeful, sustainable futures, and in 2024, she founded SHIFT where she and a small team design and facilitate participatory futures workshops, deliver training about sustainability-related topics, and, unsurprisingly, provide communication support to purpose-driven businesses.

When not working, Suzanne is an avid reader, long-distance walker, scuba diver, sailor, Yin Yoga instructor, and aspiring ukulele player. She does her best to tread lightly on the earth.

Connect with Suzanne on LinkedIn →

Suzanne Whitby. Communication specialist, sustainability catalyst, ESG & CSR, hopeful futures.

How we work

We offer four ways of working, and we do our best to be flexible to cater to your needs.

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Project-based support

Bring us in to help you plan and deliver the communication aspects of a clearly defined project.

Depending on what you need, we can form part of your core strategic team or we can simply provide you with the practical support you need to get a set of tasks done.

Curious? Let’s speak →

Long-term support

Too small to justify employing a full-time communication team? Hire us on a retainer basis to provide communications support to your purpose-led business.

We can operate as your internal communication team for several days a month to help you build a strategy, align it with your vision, and share your messages.

Curious? Let’s speak →

Sabbatical/maternity leave support

Need an experienced communication professional to continue the good work of your communication or marketing lead while they are away?

We can work with them to ensure a clean handover, keep things running smoothly in their absence, and help them return to work cleanly and seamlessly.

Curious? Let’s speak →

On-demand support

Sometimes things go wrong. Unexpectedly. Perhaps you’re stuck with a technical challenge. Perhaps you need to write a press release – fast! – and your internal content writer is on holiday.

Get in touch and we can provide you with on-demand support as you need it.

Curious? Let’s speak →

I have worked with Suzanne on several communication and marketing projects.

She is truly a gem as a person and a marketing powerhouse. The depth and the breadth of her know-how has always left me speechless, as does the the scope of her creative and technical knowledge.

Her work is impressive. She has this endless creative mind and she not only have fantastic business ideas, but she seems to be able to put them in action in no time. What tops that all is that she is super easy to work, honest, very responsive, very helpful and always on the lookout for the best option for you. And it seems she operates on a different time dimension than the rest of us… Wonder woman exists after all!

Ursula Webhofer

Marketing Manager

Our areas of expertise

When we work together, you can mix and match our skills and expertise to make the magic happen. Here are some of the ways that we can support you in achieving your communication goals.

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Strategic planning:

Aligning your sustainability vision with your communication strategy in our participatory workshops.

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Communication strategy:

Devising clear communication strategies to engage and involve internal and external stakeholders.

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Content strategy:

Developing an editorially led  content strategy that will connect with all your audiences.

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Content writing:

Crafting clear messages and transforming them into engaging blogs, well-researched articles and white papers, press releases, speeches and other content that your audiences want to read.

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Impact reports:

Sharing your sustainability progress and impact, backed up with evidence and narratives to showcase your credentials and inspire stakeholders.

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Storytelling & narratives:

Uncovering your most compelling sustainability stories and helping you use them to capture attention and encourage action.

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Branding & identity:

Exploring your brand values in the context of your sustainability vision and ensuring authenticity and consistency.

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Artwork & design:

Turning your ideas into visuals, creative artwork, designs and impactful presentations that amplify your messages, using the right format and words for your audience.

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Digital marketing:

Harnessing the power of your online presence and digital channels to present your products, services, ideas and sustainability insights in line with your vision and values.

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Multi-media:

Bringing your messages to life with a combination of audio and podcasts, videos, and mixed media content.

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Scripting and voice-overs:

Helping you craft interesting, high-impact scripts for videos and podcasts, and then finding the right voice to make them sparkle.

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Practical support:

Providing on-demand support in whatever capacity your team needs: insightful questions to identify problems, strategic consulting, writing and “doing”, and general “helping out.”

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Facilitation:

Creating safe spaces and clear meeting structures for groups to talk about things that matter to them and make decisions to move them forward.

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Moderation:

Hosting and moderating live events and panel discussions, and conducting interviews to help you gather insights and content for critical content.

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Coaching, mentoring & accountability:

Working with teams and individuals to discover their “hows” and “whys”, help them stay focused and on track, and act as a sounding board and “shared brain” to ideate and innovate.

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Knowledge transfer:

Sharing knowledge with teams and individuals, and helping them build practical skills – “on the job.”

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Communication training:

Participatory workshops, practical training, and interactive coaching to help individuals and teams build skills to communicate better.

Sustainability workshops:

Building knowledge of today’s sustainability challenges to engage and involve employees in your sustainability vision so that they can contribute to your shift to sustainable ways of working and your bright, thriving future.

I can't speak highly enough of Suzanne and her work - indeed, I've already recommended her to several people in person who are also delighted with her services. She is responsive, personable and insightful.

In working with her on my communication projects, what I particularly valued was her ability to combine technical skills with a deep understanding of my brand and messaging. This meant she was very able to grasp very quickly what I wanted, make excellent suggestions about what would work for me and then implement the ideas we shaped together.

Dr Liz Gooster

Executive Coach

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